Cookie Policy
1. What Are Cookies
Cookies are small text files that are placed on your device — computer, smartphone, or tablet — when you visit a website. They are widely used to make websites work more efficiently, to remember your preferences, and to provide information to website owners about how their site is being used.
Cookies do not contain information that personally identifies you on their own, but they may be linked to personal information that we hold about you in accordance with our Privacy Policy.
2. Who We Are
This Cookie Policy applies to the website operated by RydeLynk Ltd, a Transport for London licensed private hire operator registered in England and Wales. Our registered address is Regus, 160 London Road, Barking, IG11 8BB.
If you have any questions about how we use cookies, please contact us at support@rydelynk.co.uk or call +44 20 8103 0477.
3. How We Use Cookies
We use cookies for the following purposes.
To make our website work. Some cookies are essential for the website to function properly. Without them, certain features such as the booking form, payment processing, and session management would not work.
To remember your preferences. Some cookies allow us to remember choices you have made, such as your cookie consent preferences, so that we do not need to ask you again on future visits.
To understand how visitors use our website. We use analytics cookies to collect information about how people interact with our site — which pages they visit, how long they spend on each page, and how they arrived at the site. This helps us improve the website and the booking experience.
To deliver relevant advertising. We may use marketing cookies to understand whether advertising we run on other platforms is reaching the right audience and to measure the effectiveness of our campaigns.
4. The Types of Cookies We Use
4.1 Essential Cookies
These cookies are necessary for the website to function and cannot be switched off in our systems. They are typically set only in response to actions you take, such as setting your cookie preferences, logging into an account, or filling in a booking form. You can set your browser to block these cookies, but some parts of the website may then not work correctly.
Examples of essential cookies used on our website include session cookies that keep you logged in during a visit, cookies that remember your cookie consent choices, and cookies that enable the booking form and payment process to function.
4.2 Analytics and Performance Cookies
These cookies allow us to count visits and understand how visitors interact with our website so that we can measure and improve its performance. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies, we will not know when you have visited our website and will not be able to monitor its performance.
We use Google Analytics to understand how our website is used. Google Analytics places cookies on your device that collect information about your visit including pages viewed, time spent on the site, and how you arrived. This information is transmitted to and stored by Google on servers in the United States. Google uses this information to evaluate your use of the website, compile reports on website activity, and provide other services relating to website activity and internet usage. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google’s behalf. For more information about how Google uses data from our website, visit www.google.com/policies/privacy/partners.
4.3 Functional Cookies
These cookies enable the website to provide enhanced functionality and personalisation. They may be set by us or by third-party providers whose services we have added to our website. If you do not allow these cookies, some or all of these services may not function correctly.
4.4 Marketing and Targeting Cookies
These cookies may be set through our website by our advertising partners. They may be used to build a profile of your interests and to show you relevant advertisements on other websites. They do not store personal information directly but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.
We may use cookies from the following advertising and social media platforms, which have their own cookie and privacy policies. Google Ads. Meta (Facebook and Instagram). These third-party cookies are governed by the relevant third party’s privacy and cookie policy and are outside our control.
5. Cookies Set by Third Parties
In addition to the cookies we set ourselves, some cookies on our website are set by third parties whose services we have integrated. These include the following.
Google Analytics — for website analytics and performance measurement. Further information is available at policies.google.com/privacy.
Google Maps — where maps are embedded on our website to display our office location or pickup areas. Further information is available at policies.google.com/privacy.
Trustpilot — where we display review widgets from Trustpilot, that platform may set cookies on your device. Further information is available at legal.trustpilot.com/for-reviewers/end-user-privacy-terms.
Payment processors — our payment provider may set cookies as part of the secure payment process. These are essential to the transaction and cannot be disabled.
WordPress and Elementor — our website is built on WordPress using the Elementor page builder, both of which may set functional cookies necessary for the site to operate correctly.
We do not control third-party cookies and they are subject to the cookie and privacy policies of the respective third parties. We encourage you to review those policies if you have concerns about the cookies they set.
6. How Long Do Cookies Last
Cookies can be either session cookies or persistent cookies.
Session cookies are temporary and are deleted from your device when you close your browser. They are used to keep track of your activity during a single browsing session, such as items in a booking form.
Persistent cookies remain on your device for a set period of time after you close your browser, or until you delete them manually. The length of time varies depending on the purpose of the cookie. Analytics cookies, for example, are typically retained for between 30 days and two years.
The specific retention periods for cookies used on our website are detailed in our cookie consent management tool, which is presented when you first visit our site.
7. Your Cookie Choices
7.1 Cookie consent tool
When you first visit our website, you will be presented with a cookie consent banner that allows you to accept all cookies, reject non-essential cookies, or manage your preferences by category. You can change your preferences at any time by accessing the cookie settings on our website.
7.2 Browser settings
You can also control cookies through your browser settings. Most browsers allow you to refuse new cookies, delete existing cookies, and set preferences for certain websites. The method for doing this varies by browser. For guidance on managing cookies in your specific browser, visit the help section of your browser or the following resources.
Google Chrome: support.google.com/chrome/answer/95647 Mozilla Firefox: support.mozilla.org/en-US/kb/enable-and-disable-cookies-website-preferences Safari: support.apple.com/guide/safari/manage-cookies-sfri11471 Microsoft Edge: support.microsoft.com/en-gb/windows/manage-cookies-in-microsoft-edge
Please note that disabling certain cookies may affect the functionality of our website, including the ability to complete a booking.
7.3 Opting out of analytics
You can opt out of Google Analytics across all websites by installing the Google Analytics Opt-out Browser Add-on, available at tools.google.com/dlpage/gaoptout.
7.4 Opting out of interest-based advertising
You can opt out of interest-based advertising from many participating companies through the following tools.
Your Online Choices: youronlinechoices.com Network Advertising Initiative: optout.networkadvertising.org Digital Advertising Alliance: optout.aboutads.info
Opting out of interest-based advertising does not prevent you from seeing advertisements — it means the advertisements you see may be less relevant to your interests.
8. Do Not Track
Some browsers include a Do Not Track feature that signals to websites that you do not want your online activity tracked. There is currently no universally accepted standard for how websites should respond to Do Not Track signals and our website does not currently change its behaviour in response to Do Not Track requests.
9. Changes to This Cookie Policy
We may update this Cookie Policy from time to time to reflect changes in the cookies we use, changes in applicable law, or changes to the services we integrate. When we make changes, we will update the date at the top of this page. Where appropriate, we will ask for your consent again if the changes significantly affect how cookies are used on our website.
10. More Information
For more information about cookies generally, including how to see which cookies are on your device and how to manage or delete them, visit www.allaboutcookies.org or www.ico.org.uk/for-the-public/online/cookies.
11. Contact Us
If you have any questions about our use of cookies or this Cookie Policy, please contact us using any of the following methods.
Email: support@rydelynk.co.uk Phone: +44 20 8103 0477 WhatsApp: +44 7442 317921