Privacy Policy
1. Who We Are
RydeLynk Ltd is a Transport for London licensed private hire operator registered in England and Wales. Our registered address is Regus, 160 London Road, Barking, IG11 8BB.
When this policy refers to “RydeLynk”, “we”, “us”, or “our”, it means RydeLynk Ltd. When it refers to “you” or “your”, it means any person who visits our website, makes a booking with us, or communicates with us in any way.
We are the data controller for the personal information we collect about you. If you have any questions about this policy or about how we handle your personal data, you can contact us at support@rydelynk.co.uk or by calling +44 20 8103 0477.
2. What Information We Collect
We collect personal information from you in the following ways.
Information you give us directly. When you make a booking, request a quote, contact us by phone, email, or WhatsApp, or complete any form on our website, you may provide us with your name, email address, phone number, pickup and drop-off addresses, flight details, number of passengers, payment information, and any other details relevant to your journey.
Information collected automatically. When you visit our website, we may automatically collect technical information including your IP address, browser type, the pages you visit, the time and date of your visit, and the referring website. This information is collected using cookies and similar technologies.
Information from third parties. We may receive information about you from third parties such as payment processors, booking platforms, and analytics providers. We only use this information in ways that are consistent with this policy.
3. How We Use Your Information
We use the personal information we collect for the following purposes.
To fulfil your booking. We use your name, contact details, pickup and drop-off information, and payment details to confirm your booking, assign a driver, and complete your transfer. This is necessary for the performance of the contract between us.
To communicate with you. We use your contact details to send booking confirmations, driver details, journey updates, and to respond to any queries or complaints you raise. This is also necessary for the performance of our contract with you.
To process payment. Your payment information is processed securely by our payment provider. We do not store your full card details on our own systems.
To track flights. For airport transfers, we use your flight number and departure information to monitor your flight in real time and adjust your driver’s arrival time accordingly.
To improve our service. We may use information about how passengers interact with our service to identify ways to improve. Any analysis of this kind uses aggregated or anonymised data where possible.
To comply with legal obligations. We may use your information where required by law, including to comply with Transport for London licensing requirements, tax obligations, and any other applicable regulations.
To send you marketing communications. With your consent, we may send you information about our services, promotions, or relevant updates. You can withdraw your consent at any time by contacting us or using the unsubscribe option in any email we send.
4. The Legal Basis for Processing Your Data
Under UK data protection law, we must have a legal basis for processing your personal information. Depending on the context, we rely on one or more of the following.
Contract. Processing is necessary to fulfil a booking you have made or to take steps before entering into a booking at your request.
Legal obligation. Processing is necessary to comply with our legal and regulatory obligations, including those imposed by Transport for London.
Legitimate interests. Processing is necessary for our legitimate business interests, such as improving our services, preventing fraud, and managing our business operations, where those interests are not overridden by your rights.
Consent. Where we rely on consent, such as for direct marketing, you have the right to withdraw that consent at any time.
5. How We Share Your Information
We do not sell your personal data to third parties. We may share your information in the following limited circumstances.
With our drivers. We share your name, contact number, pickup and drop-off address, and relevant journey details with the driver assigned to your booking. This is necessary to fulfil your transfer.
With payment processors. Your payment information is processed by our third-party payment provider. We only use payment processors who comply with applicable data protection standards.
With technology providers. We use third-party services to operate our website, manage bookings, and communicate with customers. These providers only process your data on our instructions and are not permitted to use it for their own purposes.
With regulatory authorities. We may share information with Transport for London or other regulatory bodies where required by our licensing obligations or by law.
In the event of a business transfer. If RydeLynk Ltd is acquired, merged, or its assets are transferred to another organisation, your personal data may be transferred as part of that transaction. We will notify you in advance if this affects how your data is handled.
Where required by law. We may disclose your information where required to do so by a court order, law enforcement request, or other legal obligation.
6. How Long We Keep Your Information
We retain your personal information for as long as necessary to fulfil the purposes for which it was collected and to comply with our legal obligations.
Booking records are retained for a minimum of seven years for accounting and regulatory purposes. Contact records and communications are retained for three years from the date of last contact. Marketing preferences and consent records are retained until you withdraw your consent or request deletion.
When your information is no longer required, we securely delete or anonymise it.
7. Cookies
Our website uses cookies — small text files placed on your device — to help us deliver a better experience for visitors. We use the following types of cookies.
Essential cookies are necessary for the website to function and cannot be switched off. They are set in response to actions you take such as setting your privacy preferences or completing a booking form.
Analytics cookies allow us to count visits and understand how visitors interact with our website. This helps us improve the site. All information these cookies collect is aggregated and anonymous.
Marketing cookies may be set through our website by our advertising partners. They may be used to build a profile of your interests and show you relevant advertisements on other websites.
You can control and manage cookies through your browser settings. Disabling certain cookies may affect the functionality of our website. For more information about cookies and how to manage them, visit www.allaboutcookies.org.
8. Your Rights
Under UK data protection law, you have the following rights in relation to your personal data.
The right to access. You can request a copy of the personal information we hold about you.
The right to rectification. You can ask us to correct any inaccurate or incomplete personal information we hold about you.
The right to erasure. In certain circumstances, you can ask us to delete your personal information. This right is not absolute and may be limited by our legal obligations.
The right to restrict processing. In certain circumstances, you can ask us to suspend processing of your personal information.
The right to data portability. Where processing is based on your consent or on a contract, you can ask us to provide your personal information in a machine-readable format.
The right to object. Where processing is based on our legitimate interests, you have the right to object. We will stop processing unless we can demonstrate compelling legitimate grounds which override your interests.
Rights in relation to automated decision-making. We do not make decisions about you solely based on automated processing that produce legal or similarly significant effects.
To exercise any of these rights, please contact us at support@rydelynk.co.uk. We will respond to your request within one month. We may ask you to verify your identity before processing your request.
9. Data Security
We take the security of your personal information seriously and have appropriate technical and organisational measures in place to protect it against unauthorised access, loss, destruction, or alteration. These include secure socket layer encryption for data transmitted through our website, access controls to limit who within our organisation can access personal data, and secure data storage practices.
No method of transmission over the internet or electronic storage is completely secure. While we take all reasonable steps to protect your information, we cannot guarantee absolute security.
10. International Transfers
We primarily process your personal data within the United Kingdom. If we need to transfer your data outside the UK, we will ensure that appropriate safeguards are in place to protect it in accordance with UK data protection law.
11. Third-Party Websites
Our website may contain links to third-party websites such as Google Maps, Trustpilot, or social media platforms. This privacy policy does not apply to those websites and we are not responsible for their privacy practices. We encourage you to read the privacy policy of any third-party website you visit.
12. Children
Our services are not directed at children under the age of 16 and we do not knowingly collect personal information from children. If you believe we have inadvertently collected information from a child, please contact us immediately and we will take steps to delete it.
13. Changes to This Policy
We may update this privacy policy from time to time to reflect changes in our practices or in applicable law. When we make significant changes, we will update the date at the top of this page and, where appropriate, notify you by email. We encourage you to review this policy periodically.
14. How to Make a Complaint
If you are unhappy with how we have handled your personal information, please contact us first at support@rydelynk.co.uk so we can attempt to resolve the matter.
If you remain dissatisfied, you have the right to make a complaint to the Information Commissioner’s Office, the UK supervisory authority for data protection issues.
Information Commissioner’s Office Wycliffe House Water Lane Wilmslow Cheshire SK9 5AF
Website: www.ico.org.uk Telephone: 0303 123 1113
15. Contact Us
For any questions about this privacy policy or about how we handle your personal data, please contact us using any of the following methods.
Email: support@rydelynk.co.uk Phone: +44 20 8103 0477 WhatsApp: +44 7442 317921